This event will be taking place on Friday and Saturday this week. See details below. Confirmed DJs: 808 State, Utah Saints and Graeme Park. Learn to Rave dance with Mixmag. Question and answer sessions with the DJs. This is looking good. Maybe see you there.
Yell’s Ministry Of Found Dance & Music Exchange
The best 90s records and dancing from the best decade in dance!
1st & 2nd April, 11am - 6pm
Dray Walk, Brick Lane, London
Bringing together the best elements of the 90s dance music scene, the Ministry of Found will be the culmination of Yell’s Pop Up Enterprise campaign and a celebration of the phenomenal Day V Lately. The Ministry of Found is a homage to the greatest decade in dance music - the 90s - featuring rave dancing lessons with Mixmag, rare vinyl to buy and exchange and talks from some 90s dance legends such as Utah Saints. You can even star in your very own Pulse and Thunder music video!
To find out more and to book your free rave dancing lesson visit www.facebook.com/yell
For further press information and interviews please contact the Yell press office at
Shine Communications on 020 7100 7100/ yell@shinecom.com
The Ministry of Found
The Ministry of Found is the final element of Yells PUE (Pop Up Enterprise) campaign- a physical manifestation of the www.ministryoffound.com blog. The blog aims to highlight the new ways in which Yell is helping consumers do business, with a particular focus on PUEs as a great marketing tool that can be used by anyone to promote their business – not just big brands. The Ministry of Found campaign consists of working with a number of successful entrepreneurs to create tutorials that offer invaluable advice to potential new business owners, and will demonstrate exactly how to do it with a real pop up enterprise of the same name at Dray Walk on April 1st and 2nd.
The Choreographer & Dance Lessons:
Famous choreographer, Emma Devees and dance music bible Mixmag will be running 90s dance lessons throughout both days. Visitors both young and old(ish!) will have the chance to learn or ‘refresh on’ some of those legendary 90 dance moves such as ‘Little Fish, Big Fish’, ‘Heavy Shopping’ and ‘There’s a Fly’! Lessons can be booked atwww.facebook.com/yell
The DJs:
Iconic 90s dance duo DJs Utah Saints will be on hand during Friday to give talks and to take Q&A about the scene and its influence on popular culture today
Star in Pulse & Thunder at the Yell Music Video Booth
Customers will also get the opportunity to showcase their moves, creating their very own music video to the sound of Day V Lately’s ‘Pulse and Thunder’.
The Vinyl
Visitors to the store will not only have the chance to purchase some amazing rare finds but also to exchange any of their collection for a record of the same value. Experts will also be on hand to provide advice on value and tips of building your bedroom collection. All proceeds from their sale will go XX.
Day V Lately
Day V Lately is the name of a fictional former DJ in a marketing campaign for yell. The 2011 advert is a remake of the celebrated Yellow Pages television ad first aired in 1983, in which author J.R. Hartley searched for a copy of his own book, Fly Fishing. In the new ad, former DJ Day V Lately searches for a copy of the trance mix of Pulse and Thunder, a record he made in 1992.
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